Talking Points Memo

If you've opened at least one of these emails, you know that we send them hoping we can persuade you to become a TPM member. If you read these emails regularly, you also know that we rarely cut to the chase and ask you to join. 

The reason for this is that if you take the time to open one of our emails, we feel we owe you more than just a transactional request. If we can inform or delight you in some small way in exchange for your continued readership, that seems like a fair trade. Sure, we want you to become a member, but we understand that it might take some time. And in most cases we're happy to wait, to build a rapport; after all, we don't plan on going anywhere. 

But this month, to mark the start of our annual TPM Journalism Fund Drive and in celebration of TPM's 25th anniversary, we're coming to you directly with the biggest discount we have ever offered and asking that if you've ever considered joining TPM, you make now the time to do it. 

The TPM Journalism Fund drive is a critical part of the year for TPM where we raise money to support our journalism and to support free memberships for those experiencing financial hardship (if this applies to you, click here). But each year during the drive, we tell readers who are not yet members that rather than make a contribution to the fund, the best way to support us is through a membership. However, we realize that not everyone is able or willing to pay the full price of a membership; some of these readers may still want to support our work in some way. While we are grateful for any amount of support, we also want to give as many of our supporters as possible something in return. 

So for a limited time we are offering one year of TPM Prime for only $25. If you've thought about joining in the past or were thinking about making a contribution to the Journalism Fund, we encourage you to take advantage of this offer and become a member today. 

Otherwise, we'll try you again next week.