Originally Published: March 21, 2024 3:39 p.m.

On March 6, far-right internet broadcaster Laura Loomer was at former President Trump's private Florida beach club, Mar-a-Lago, at a dinner fundraiser for a Republican U.S. Senate candidate. Six days later, Loomer was on various social media platforms promoting "The Great Replacement," a new documentary focused on a conspiracy theory popular among white nationalists that claims global migration is part of an organized plot to eliminate the white race and western culture. 

"Our once great American culture is being watered down. The arrival of criminal illegal aliens in the millions has led to the fabric of our society being permanently changed, often in negative ways," Loomer said during a March 12 broadcast on Rumble, a video streaming platform favored by the far right where she debuted a trailer for her documentary  project. "Across the board American values are slowly but surely being eroded, a problem which is only exacerbated by bringing in people who never cared about them in the first place," she added.

Loomer, who has previously described herself as "pro-white nationalism" and a "proud Islamophobe," is a Florida activist who mounted unsuccessful U.S. House campaigns as a Republican in 2020 and 2022. She's also a staunch "Trump loyalist" whose extremist views have not stopped the former president from repeatedly embracing her, including with an endorsement in 2020. 

The extreme position in Loomer's documentary also, at first, seemed to have an extreme patron. A fundraising webpage for Loomer's documentary initially indicated a foundation started by one of the country's most notorious neo-Nazis, Nicholas Fuentes, was involved with the project. Fuentes' group was scrubbed from the documentary web page following inquiries from TPM and both Loomer and the head of the documentary's production company, "Truth + Light Media" CEO Edward Szall, described the association with Fuentes as the result of an error. 

"There must be some kind of a, like, a typo because Nick Fuentes is not involved in my film," Loomer said when first reached by TPM on Thursday morning. 

The fundraising page for the documentary was posted on GiveSendGo, a Christian crowdfunding site popular among extremists. The page originally indicated that Loomer had set up the fundraising campaign and that donations to her documentary "will be received by America First Foundation." That group was founded in 2020 by Fuentes, who gained notoriety as a college student in 2017 after he participated in the 2017 neo-Nazi rally in Charlottesville, Virginia. Fuentes subsequently left school and focused on extremist activism. He was involved in the protest against President Trump's loss that turned violent at the U.S. Capitol on Jan. 6, 2021. A prolific streamer, Fuentes has used the n-word, attacked women, warned against "Jewish control" of politics, and praised Hitler, among other things. According to its 2023 year-end report, bringing concerns about the "Great Replacement" into the political discourse is a major goal of Fuentes' foundation. Fuentes did not respond to a request for comment on this story. 

After this article was published, Loomer took to X/Twitter calling the reporting a hit piece and attempting to discredit TPM as a "Soros funded media outlet."

While TPM is obviously not funded by George Soros (LOL), Loomer mentioning our funding was somewhat fortuitous. That's because we are funded almost entirely by our members (91%). That's our whole thing. And...we happen to be in the middle of our Annual Membership Drive... RIGHT NOW!

The goal for the drive is to add 1000 new members to bolster our reporting efforts in 2024. At TPM, your membership dollars go directly to our reporting.

We've already added over 300 in the first couple of days, but we still have a ways to go to reach our goal. 

You can learn more about our financials here, and if you find our work important, we hope you'll join us!