Talking Points Memo

We have three simple goals at TPM:

1. Do great journalism
2. Be a great place to work
3. Make enough money to do both.

The goal of our journalism is neither balance nor objectivity but accuracy, fairness and a fundamental honesty with our readers and members at all times. We relish the comedy, folly and absurdity which is so often at the center of the news. Great journalism should jump off the page, unfolding stories that are as compelling as they are important.

Great journalism also means transparency — transparency not just in who we are or what we believe as an organization, but what we know at any given time. Our never-ending objective is to keep our readers as informed as we are. This requires us to move rapidly, but not recklessly.

As a member-funded publication, building and maintaining a community is critical to us. We think it's important communication goes both ways. We are constantly engaging with readers and incorporating their feedback not just into our reporting but also the way in which we build our site and present our work. This reader-centric approach to journalism is in TPM's DNA and continues to this day.

At TPM we also believe that we are doing our best work when the needs of our readers and the needs of our employees are aligned. We strive to create a workplace that enables our staff to do fulfilling work of which they are proud. We want our employees to feel like the work they do adds to, not detracts from, their overall happiness. This enables them to do the excellent journalism that our readers expect of us.

We also believe journalism needs to be accessible. This is why, although we have a membership program that is critical to funding our work, we offer membership options for those who can't afford them.

TPM

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